THE FIRST ROMANIAN SCHOOL HAS A PROMOTION VIDEO IN ROMANIAN AND ENGLISH LANGUAGE AND A INTERACTIVE WEB PAGE
December is the month of joy and gifts! And the start of the first gift from Santa Claus is given today.
So, please come along to open the gift from Santa Claus for the First Romanian School. It includes a video, promoting the museum and an interactive website.
Video filming began in October, and post-production lasted about a month. The video is designed and produced by an London based advertising agency , named “‘This Is Insomnia”, which made the documentary “13 shades of Romanian”.
According to creative director, Anda Teglaș, “the advertising campaign entitled “Your Word” promotes the image of the First Romanian School Brașov, in Romanian and English language, as an unique place where the Romanian language has taken shape, as a printed word. From the “word” and the meaning that it bears, we developed a concept video to primarily appeal to simple emotions that we all feel, regardless of age.”
In parallel with the video, was the museums web page http://www.primascoalaromaneasca.ro also updated. It can be accessed in Romanian, English, German, French and Spanish. A virtual tour helps you discover and access the rooms of the museum. By just one click, you can gain information about the most important exhibits.
Through this campaign, the initiators and sponsors of the project, the clubs Rotary Kronstadt Brasov and Rotary Bucharest OCTO, aim to make visible the First Romanian School, both in country and abroad. “We started with small steps in this project to support and promote the First Romanian School. We organized a charity ball in your community this year and we raised funds to repair the roof of the archive from the Museum. And we continued! Through this campaign we want more people to discover that the first school of the Romanian people is in Braşov”, said Ruxandra Coc, President of Rotary Kronstadt Brașov
The Campaign to promote “your word” will run both on traditional media and online, the English version being launched in Romania and in the UK.
With deep friendship,
Rotary Brașov Kronstadt Team
Phone. +40 746 561 368
The video can be seen here: YouTube